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Transforming B2B Professional Services brands to compete, convert and scale.

We partner with finance leaders across Private Equity, Investment Management, Investor Relations, and Cybersecurity to cut through market noise with sharp, strategic thinking and creative execution.

Drive differentiation in competitive markets.

Build credibility under regulatory scrutiny.

Create digital presence that attracts capital, talent and opportunity.

How we help Professional Services organisations...

Brand

Digital

Communications

Experience

Apax

Finance & PE
Brand
Digital
Experience

Calastone

Tech
ESG Report
Communications
Digital

Iridium

Investor Relations
Brand
Communications
Digital

SIGNAL

Investor Relations
Brand
Digital
Communications

Measured by outcomes

£12m–£150m increased sale value

2x increased revenue

€4.8bn–€5.1bn increase in AUM

Client confidence accelerated

Why Motel?

Sector Expertise

Commercial Understanding

Proven at Scale

Diagnostic-first

Transforming Forgettable

Ideas and inspiration

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The Positioning Problem: How Finance and PE Firms Differentiate Themselves — and Their Brands

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From Invisible to Investable: The Positioning Challenges Facing PE and PE-Backed Businesses in 2026

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Why is ESG Branding Important? Navigating the Complexities of Strategy and Identity

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Why Every Scale Up Business Needs a Brand Consultant: Top Strategies for Sustained Growth

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Mastering Typography in Brand Identity: The Essential Guide to Impactful Font Choices

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Why Motel? A Creative Agency Inspired by Mid-century design thinking™

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What is a Visual Brand Audit? And why does your business need one? Unlock your Brand's potential with a Visual Audit

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UCA Degree Show

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Top Trends in Website Design for Digital Businesses in 2024: Essential Guide for Modern Web Presence

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The impact of AI on the design industry

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Where you can find our work

Abu Dhabi

Amsterdam

Auckland

Chicago

Dubai

London

Lagos

Munich

New York

Paris

Riyadh

Tallinn

Texas

Vancouver

If you're looking for a design partner who understands your sector, your pressures and your ambition to grow, we'd welcome a conversation.

Start with a Motel Margin Audit

See what your brand is really communicating — and what it's costing you. The Motel Margin Audit is a structured diagnostic of your commercial position, delivered in 5 working days.