Why Motel? A Creative Agency Inspired by Mid-century design thinking™

Motels are iconic symbols of the mid-century era, a time of optimism, innovation, and industrial change—from neon signs to tail-finned automobiles—continuing to influence creatives today. Mid-century design, also known as mid-century modern, can be seen in many aspects of our lives, including art, fashion, and architecture.

So, what is Mid-century design thinking™? It's about optimism, forward-thinking, and industrial change – a springboard for inspiration, informing our approach to branding and visual identity. We use this approach to help brands find their unique voice and express it in a way that is both visually appealing and strategically sound. Mid-century design thinking™ is characterised by its focus on simplicity, functionality, and optimism. We believe that these values are essential for creating brands that are both successful and meaningful.

We see Mid-century design thinking™ in the resurgence of motels. These once-tired roadside destinations are being transformed into chic, glamorous, and travel-inspired destinations. Motels appeal to design-savvy travellers, reflecting a growing consumer desire for experiences that are more bespoke and personalised than what is offered by bigger brands. They offer a sense of nostalgia and romance, combined with the comforts of home.

At Motel, we mirror this approach in our work by offering brands–that may be tired, misaligned, or no longer differentiated–a unique and innovative alternative to larger and more traditional brand and marketing agencies. We partner with brands that are ready for a fresh start. We use Mid-century design thinking™ to create strategies and language that inject personality and help businesses stand out from the crowd. We believe that good design is more than just about aesthetics. It's about a commitment to creating experiences that are not only functional and meaningful but also fuel for growth and success. And that's what Mid-century design thinking™ is all about.

The Motel name may seem abstract on first look, but it is rooted in our deep belief in the power of Mid-century design thinking™ to transform brands and businesses.

Are you looking for a bespoke and personalised fresh start for your brand?

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