Welcome to Motel.
We're a creative agency delivering brand growth, inspired by the spirit of mid-century design thinking.
Partnering with our clients we embrace a commitment to excellence, elevating brands through purpose and meaningful design-driven experiences, digital innovation and authentic storytelling.
Businesses don't just grow by themselves.
They Grow by design™
Rebrand for advisory firm Apax.
Deliverables
Brand Identity
Brand Guidelines
Web Design
Brand Communications
Brand Film
Scope
Motel were engaged to demonstrate the power of creative execution to Apax Partners’ top leaders following a newly defined brand mission 'Inspiring Growth'. The goal: bring the new brandline to life.
View Project
Apax
What we do
Growth
Marketing Strategy
Communications & PR
Digital Marketing, SEO & PPC
Advertising
Experience Design
Internal Communications
UX & UI Design
Photography and Video
Brand
Brand Naming
Logo Design
Visual Design Systems
Verbal Identity
Brand Experience Design
Web Design
Brand Guidelines
Brand Messaging
Strategy
Purpose, Vision, Mission
Brand Culture
Brand Positioning
Brand Narrative
Brand Strategy
Brand Personality
Tone-of-voice
Brand Manifesto
How we work
We start by researching your unique brand attributes and building a comprehensive brand strategy. Next, using mid-century design thinking, we craft your brand's visual identity, from your logo, fonts, imagery, to website and digital design. Finally, we leverage digital marketing strategies to turn your distinct brand into a competitive advantage, aiming for sustained growth. Our approach ensures your brand stands out, driving meaningful business growth.
Growth
Design
Research
Who we've worked with
We establish continually evolving, long-standing relationships.
"
The brand refresh had an immediate and positive impact, empowering us to clearly articulate Apax’s competitive differences.
"
Mitch Truwit
Co-CEO
Apax